Sherry Fox and her late husband Joe Pecukonis, an electrical engineer and inventor, founded BioCare Systems, Inc. in 1999. Their goal was to design, develop and market innovative new medical devices using the latest light therapy technology to help relieve pain, enhance healing and improve the quality of life for active people suffering from debilitating conditions.
Before his death in 2001, Mr. Pecukonis had obtained 14 U.S. patents. His fifteenth patent, which was granted posthumously in 2002, was for an infrared light therapy device that he had invented.
This first patented device was called the PremIR 818. In 2004, the U.S. Food and Drug Administration (FDA) cleared the PremIR 818 device for temporary relief of minor muscle pain and spasms and minor joint pain and stiffness, such as resulting from strains and sprains. It was also cleared for use to temporarily increase local blood circulation in injured body areas.
The LumiWave® Infrared Light Therapy Device was developed and patented in 2005 by Ms. Fox and her team of engineers. Also in 2005, the FDA cleared the LumiWave® device (predicated on the PremIR 818) for temporary relief of minor muscle pain and spasms and minor joint pain and stiffness, such as resulting from strains and sprains, as well as the first clearance for the treatment of arthritis for an infrared therapy device. It was also cleared for use to temporarily increase local blood circulation in injured body areas.
Since then, we have sold the LumiWave® device to thousands of active people around the world suffering the pain and discomfort of musculoskeletal injuries or of longer-term conditions such as back pain and arthritis.
A Professional Partner in Sports Medicine
Along the way, we have become a partner providing the LumiWave® device to practitioners and researchers in sports medicine. Physicians, chiropractors, physical therapists and athletic trainers associated with professional, Olympic and collegiate sports have all evaluated the LumiWave® device. They continue to use it to treat their athletes, and to develop new protocols for integrating light therapy into their standard rehabilitation practices.
Some of the sports teams and organizations that have used the LumiWave® device include:
- U.S. Ski Team
- U.S. Speed Skating Team
- University of Colorado
- University of Denver
- University of Nebraska
- U.S. Naval Academy
Researching New Ways to Improve Care
BioCare Systems, Inc. began with a commitment to helping heal active people, and we continue that commitment today. Led by our Medical/Scientific Advisory Board, we are researching new therapeutic applications that will advance the role of light therapy in modern medicine. In fact, we have seven patents pending for multiple new light therapy products designed to address these new applications.
We have also improved our existing technology through greater manufacturing efficiencies. By changing some of our processes, we can now provide our same high, medical-grade product quality at a lower price than ever before, making the LumiWave® device more accessible to consumers everywhere.
Meet Our Executives
Sherry Fox, MBA – CEO and President
Sherry Fox is responsible for overseeing all aspects of BioCare Systems’ product development, distribution, marketing and sales, financial operations and investor relations, in co-operation with Jon Weston, CEO.
After receiving her MBA from Texas Christian University, Ms. Fox determined that the best way for her to realize her passion for health and wellness was to start her own business in the medical field. Never one to shy away from a new challenge, Sherry refers to herself as a serial entrepreneur, having founded multiple companies. In 1999, she co-founded BioCare Systems, Inc., a medical device company with FDA cleared products for pain relief, and 11 US patents, both issued and pending. Sherry served as CEO of BioCare until November 2009 and is currently Chairman of the Board.
Today, BioCare Systems is a partner with Stand Tall America, a non-profit organization dedicated to understanding and treating traumatic brain injury. Their initial goal is to conduct a clinical trial to research treatment options and to provide treatment for mild traumatic brain injury.
Sherry’s energy is relentless, as she moves from business to business, all with the same goal in mind: to empower people to achieve their maximum health potential. In 2012, she founded RaVive Health – Medical Support Group; a company dedicated to assisting medical professionals incorporate holistic methods to enhance patient services, improve patient outcomes and increase revenue in their practice.
During her career, Sherry has achieved numerous additional certifications as a Senior Professional in Human Resource Management, and as a weight loss coach and nutritional consultant. She has also been a long-standing member of the Colorado BioScience Association, the BioEntrepreneurs Club, the Colorado Photonics Industry Association (CPIA) and the North American Association for Laser Therapy (NAALT). An accomplished speaker and presenter, she is frequently asked to address local, regional and national organizations on a variety of subjects. Sherry brings an unwavering commitment to giving people a positive, powerful, and principled mindset as a backdrop to becoming all they can be. She appreciates the challenges that we all face and the difficulties we have in achieving optimal health in a positive way. Her “can do” spirit keeps her excited about life and her passion for health is contagious. In the little spare time Sherry has, she enjoys the outdoors – hiking, biking and skiing, as well as spending time with her family (including her Golden, Kona and her Golden Doodle, Lucy). Sherry’s lifelong mission is to make sure that everyone has the tools to live a happy, healthy and pain free life.
Jon Weston, MBA – Chief Science Officer & Chief Marketing Officer
Jon Weston serves as President and Chief Executive Officer of BioCare Systems, Inc. Mr. Weston has 23 years of executive leadership experience in marketing, sales and general management of biopharmaceuticals, medical devices and international business. He is also principal of Weston Bioconsulting, L.L.C., where he provides product development, market research, pricing determination, distributor planning, sales-force creation, branding and promotions to life sciences companies. Throughout his career, Mr. Weston has demonstrated continued success in medical product development (from “bench top to bedside”), product and corporate branding, product launches, and in helping companies develop and implement strategies that result in significant sales achievements. Prior to founding his consulting business, Mr. Weston was director of global marketing for Navigant Biotechnology a company focused on developing a process for eliminating viruses and other pathogens from donated blood. Before Navigant, he served respectively as senior business unit manager/e-business, business development manager and marketing manager for Gambro BCT. Earlier in his career, Mr. Weston served as Director of the Arthritis Franchise at G.D. Searle, Inc. (now Pfizer) with responsibility for clinical and commercial development of arthritis drugs including Arthrotec and Celebrex. He also held business and marketing positions at Coors Biotech, Inc. Weston received a B.A. in molecular, cellular and developmental biology from the University of Colorado and an M.B.A. from the University of Denver.
Meet Our Medical/Scientific Advisory Board
- Phillip A. Davidson, MD
- Eric McCarty, MD
- Joseph Hsin, MD
- Margaret Hunt, MS, ATC
- Steven K. Nordeen, Ph.D.
- Paulette Murphy, M.S.
- Tom Noonan, M.D.
Phillip A. Davidson, MD – Orthopedic Surgeon
Dr. Phil Davidson is one of the country’s most sought out orthopedic surgeons for his cutting edge techniques in cartilage restoration and joint resurfacing of the knee and shoulder. His practice goal is to provide the highest quality, specialized orthopedic care for each individual. The treatment rendered by him and his team will be delivered with the utmost in personalized service, with attention to your overall health, well being, and a commitment to restore an active lifestyle for each and every patient. Dr. Phil Davidson treats knee and shoulder injuries of all varieties, with special expertise in sports injuries.
Dr. Phil Davidson has recently relocated to Park City and the Salt Lake City area, from Tampa Bay, Florida where he practiced for 15 years as a widely recognized Orthopaedic Surgeon specializing in Sports Medicine, with a particular interest inCartilage Restoration and Joint Resurfacing of the knee and shoulder. For more than a decade, Dr. Phil Davidson has been acknowledged as one of the nation’s foremost orthopaedists treating articular cartilage disorders. His particular area of clinical interest and academic acclaim is in the field of biologic and anatomic joint resurfacing. Dr. Phil Davidson has been acknowledged by the orthopaedic community as a surgical innovator and clinical researcher, publishing extensively, and teaching surgeons both nationally and internationally. While in Florida, Dr. Phil Davidson was on the faculty of the University of South Florida and successfully developed a large full service Orthopaedic Clinic. He is an official consultant of Major League Baseball, and The National Football League, having been jointly appointed by the players’ and owners’ groups from these leagues. He was recently appointed to a committee of the U.S. Food and Drug Administration to evaluate the safety of treatments being rendered for Osteoarthritis.
He received his BA with High Honors from Harvard College and received his MD degree with Honors in Research from Cornell University Medical College. He did his Orthopaedic Residency training at Baylor College of Medicine, and Sports Medicine Fellowship at the Kerlan-Jobe Orthopedic Clinic in Los Angeles.
Dr. Phil Davidsonhas joined together with Drs. Eric and Karen Heiden at Heiden Orthopaedics .He sees patients and performs surgery both in Salt Lake City and in Park City. He is on the staff of Salt Lake Regional Medical Center, LDS Hospital, South Towne Surgery Center, Park City Surgical Center, Park City Medical Center, and Heber Valley Medical Center. Currently, Dr. Phil Davidson accepts most major insurances.
Dr. Phil Davidson treats athletes of all sorts, to include: youth, high school, collegiate, and professional. He has a particular interest in providing cutting edge surgical options to recreational and competitive adult athletes interested in maintaining an active lifestyle despite knee or shoulder injuries. Outside of medicine, Dr. Phil Davidson enjoys a variety of outdoor sports, fitness and keeping up with his three sons. He and his wife Ruth reside in Park City.
Eric McCarty, MD – Sports Medicine and Orthopedic Surgeon
Dr. McCarty is Chief of Sports Medicine & Shoulder Surgery at the University of Colorado Health Sciences Center. In addition, he holds duties as head team physician for the University of Colorado and University of Denver. His clinical expertise includes arthroscopic and open reconstructive surgery of the knee, shoulder and elbow. Dr. McCarty’s specialized practice also involves theof recreational and highly competitive athletes from the community.
Dr. McCarty holds a B.S. (Cum Laude) in Kinesiology from the University of Colorado and an M.D. (Honors) from University of Colorado School of Medicine. He served his residency at Vanderbilt University Medical Center and held a fellowship in Sports Medicine and Shoulder Surgery at the Hospital for Special Surgery, New York
Dr. McCarty is a board-certified orthopedic surgeon and a fellowship-trained sports medicine specialist with a long-time interest in sports medicine and athletics. His passion for treating the active individual stems from his playing days as a linebacker at University of Colorado where he earned all conference honors.
Joseph Hsin, MD – Sports Medicine and Orthopedic Surgeon
Dr. Hsin specializes in sports medicine and general orthopedics in the Denver Metro area. Dr. Hsin serves as a team physician for University level athletic programs and semi-pro teams. He is a clinical instructor at Denver Health Hospitals and precepts medical students and interns. He is also co-founder of Impact Sports Performance, Inc., a state of the art program and facility dedicated to sports training & sports medicine for athletes and teams ranging from high school to major leaguers and other professional athletes.
Dr. Hsin holds a B.A. in Molecular, Cellular and Developmental Biology from the University of Colorado, Boulder. He earned his M.D. from University of Colorado Health Sciences Center and performed his residency in orthopedics at Rancho Los Amigo Medical Center in Downey, California, and at CU Health Sciences Center.
He is a Diplomate of the American Board of Orthopaedic Surgeons, a Fellow of the American Academy of Orthopaedic Surgery and of the Arthroscopy Association of North America.
Margaret Hunt, MS, ATC
Currently Ms Hunt is an instructor in Health Sciences at the University of Colorado in Colorado Springs.
She was formerly Manager of Sports Medicine and Training, US Olympic Training Centers
Ms. Hunt worked as a certified athletic trainer at the USOC from August 1993 until 2014 and was the USOC Games Medical Services Director. Margaret previously was the head athletic trainer at the Colorado Springs Olympic Training Center. She has traveled with the USA Women’s Basketball National Team, as well as the USA Men’s Volleyball National Team. She served on the USOC medical staff for the 1994 and 1995 Olympic Festivals, 1995 PanAmerican Games, the 1996 Olympic Games, and the 2004 Olympic Games. Margaret served as the USA Medical Director for the 1997 and 2001 World University Games, the 2000 Olympic Games, the 2002 Paralympic Games and the 2007 PanAmerican Games.She is also the USOC Medical Director for the 2008 Beijing Olympic Games. Margaret completed her undergraduate degree at the University of Iowa and earned her Master of Science degree in Physical Education from Syracuse University.
Steven K. Nordeen, Ph.D. – M.S. Science Advisor
Steven K. Nordeen, Ph.D., M.S., serves as science advisor to BioCare Systems, Inc. Dr. Nordeen has more than 28 years of research experience in biochemistry, biophysics and medicine, specializing in the development of technologies to study molecular mechanisms in health and disease. He is currently a tenured professor of pathology at the University of Colorado Health Sciences Center.
Dr. Nordeen received his B.S. in physics from Nebraska Wesleyan University and both his M.S. and Ph.D. in biophysics from the University of Rochester School of Medicine Department of Radiation, Biology and Biophysics. He also received a post-doctoral fellowship from the University of California, San Francisco, Departments of Medicine and Biochemistry and Biophysics.
Dr. Nordeen has received numerous scholarship, fellowship and research awards, as well as grants from a variety of institutions, including the National Institutes of Health, the U.S. Army, the Council for Tobacco Research, the American Cancer Society Colorado Chapter and the University of Colorado. A frequent lecturer, conference session and symposia chair, abstract and grant reviewer, Dr. Nordeen sits on the editorial board of DNA and Cell Biology and has written nearly 60 abstracts and more than 80 manuscripts. He is a member of the Endocrine Society and the American Association for the Advancement of Science.
Paulette Murphy, M.S. – Research Consultant
Paulette Murphy serves as research consultant to BioCare Systems, Inc. She has more than 25 years of experience providing data and strategies for leaders of the health-care industry.
Ms. Murphy is the principal of Phaelixe, Inc., a research-based consulting firm that specializes in custom research projects, emerging medical technologies and start-ups. Phaelixe, Inc., has specific expertise in tissue engineering, cell therapy, telemedicine, medical implants, nanobiotechnology, orthopedics and urology.
Murphy has conducted major research for industry leaders, including Blue Cross/ Blue Shield, Teledyne, Coors Biomedical Company, Bausch & Lomb, Thermoscan and Bristol-Myers. Her clients have included physician /hospital groups, medical manufacturing companies, pharmaceutical companies and venture capital firms. In addition, she has published several studies on implantable medical devices for the National Institutes of Health.
Murphy earned a B.S. in chemistry from University of Missouri at Kansas City and an M.S. in physiology and biophysics from Colorado State University.
Tom Noonan, M.D. –Sports Medicine and Orthopedic Surgeon
Dr. Noonan joined the Steadman Hawkins Clinic-Denver in January 2001. He is board certified in orthopedic surgery and holds a subspecialty certification in sports medicine. Dr. Noonan specializes in the treatment of shoulder, elbow, and knee disorders. He also is skilled in the evaluation of general orthopaedic problems such as fractures and ankle sprains. Dr. Noonan serves as the medical director for the Colorado Rockies major league baseball team. He is a member of the American Orthopedic Society of Sports Medicine, the American Academy of Orthopedic Surgery, and the Major League Baseball Team Physicians Association.
Dr. Noonan graduated summa cum laude from Princeton University, where he played football and majored in civil engineering and operations research. He received his medical degree from Duke University School of Medicine in 1992, where he was selected to the Alpha Omega Alpha honor medical society. He also completed his orthopaedic surgery residency at Duke University in 1998, followed by a sports medicine fellowship at the Steadman Hawkins Clinic in Vail, Colorado.